Based on a strong typography, the logo is designed for visual identification of the HOPIN brand in communication.
By adhering to the following rules, you will ensure its consistent use and memorability.
The basic identifying colour of the HOPIN brand is still yellow. It will serve as the dominant colour in all visuals and will be complemented by functional colours that can be used on the website and in communication for accentuating information.
The primary typeface for the HOPIN brand is Setup Grotesk with the Regular, Bold and Black variants.
By following these rules, your words will always look good.
Except for colours and fonts, basic graphic elements include icons and the concept of a broken or solid line which symbolises traffic.
Recommended printing paper type: matte, 300 g, non-textured paper
To ensure consistency, the construction of the current magnets (icon + app name) has been retained.
For CLV and outdoor advertising, a strong typography and an illustration of a road or movement through lines and moving text will be used.
For Marketing, Sales and Support